MAM
Shaadi Smart Not Shaadi Spent as Citykart Plays the Budget Band
MUMBAI: Why should baraatis have all the fun? This wedding season, Citykart is bringing the dhol and discounts straight to the streets with its “Band Baja Budget” campaign, a festive fusion of joy and judicious spending designed for families juggling big dreams and tight wallets.
Setting the tone quite literally, bus shelters across UP and Bihar have been transformed into mini wedding mandaps complete with traditional trimmings and all the shaadi sparkle. It’s a head-turning twist that’s got passersby stopping for selfies and shoppers stepping into stores with the wedding vibe already in full swing.
At its heart, the campaign hits a real cultural chord. Weddings in India are grand but gruelling for the budget, especially for middle-income families. Citykart’s offers including 40 per cent off on sarees, guaranteed cashback on every purchase, and smart gifting combos like trolley bags, dinner sets, and dry irons strike the perfect balance between celebration and savings.
“We understand the emotional and financial weight weddings carry,” said Citykart founder, Sudhanshu Agarwal. “This campaign says you don’t have to sacrifice joy for affordability. At Citykart, both walk hand in hand or should we say, down the aisle?”
Inside stores, the mandap motif continues with festive window displays and curated clusters of wedding-ready essentials, giving shoppers a sense of occasion without the typical spending stress. Meanwhile, digital platforms are amplifying the message to ensure the campaign reaches hearts and homes across the region.
With a stronghold in tier 2 and 3 cities and a reputation for stylish, pocket-friendly fashion, Citykart has always championed value. Now, with Band Baja Budget, it’s turning that value into a veritable wedding vow promising that no celebration should come at the cost of compromise.
So whether you’re dressing for the sangeet or gifting for the big day, Citykart’s got your shaadi shopping covered mandap to mehendi, and every memory in between.
MAM
Omnicom Advertising appoints Rohan Mehta as Chief Transformation Officer
Veteran digital leader to unify capabilities across Kinnect, BBDO, TBWA\Lintas, McCann and Mudra.
MUMBAI: Rohan Mehta is about to transform the way Omnicom Advertising works – because when you’ve already turned a three-person startup into a 600-strong powerhouse, scaling an entire creative network is the next logical campaign. Omnicom Advertising has appointed Rohan Mehta as chief transformation officer, effective January 2026. In this pivotal group-level role, he will shape the capability architecture for one of India’s most influential creative collectives, integrating the strengths of Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka, and Mudra.
Mehta’s mandate is to convert individual agency excellence into a scalable, plug-and-play deployment model. This will make high-impact capabilities in Digital Media, Influencer Marketing, CRM, and emerging technologies easily accessible across the entire Omnicom network in India.
With a distinguished 17-year career in the digital and technology sectors, Mehta brings deep expertise to the role. He joins after a highly successful tenure as Founder and CEO of Kinnect (later FCB Kinnect), where he grew a bootstrapped three-person startup into a 600-strong, multi-award-winning agency. Earlier in his career, he honed his foundational skills in global IT infrastructure and service delivery at Allied Digital.
Mehta seamlessly blends technical rigour with creative innovation, making him ideally suited to lead Omnicom Advertising’s strategic transformation.
From building a digital agency from scratch to now unifying some of India’s biggest creative powerhouses, Rohan Mehta’s journey has been anything but ordinary. As he steps into this new role, he carries the rare ability to turn complex capabilities into simple, powerful solutions – exactly what a transforming advertising group needs in today’s fast-evolving market.
In an industry where change is the only constant, Omnicom has clearly decided it’s time to bring in a leader who doesn’t just adapt to transformation – he architects it.
