Brands
Ray-Ban Meta AI smart glasses land in India: Titan Eye+ brings smart style into focus
MUMBAI: Titan Eye+ has dialled up the smart quotient with the launch of Ray-Ban Meta AI smart glasses, now available at 50+ select stores across India. This slick new eyewear, merging Meta’s artificial intelligence with Ray-Ban’s iconic style, puts hands-free functionality right in your frame.
For those who love to stay connected without missing a beat, the Ray-Ban Meta AI glasses pack a punch—voice-activated Meta AI assistance, hands-free photo and video capture with a 12MP camera, open-ear speakers for immersive audio, and instant connectivity for calls, messages, music, and even live streaming. Style has officially gone high-tech.
Titan Co Ltd eyecare division CEO NS Raghavan called the launch a game-changer. “We are thrilled to bring the Ray-Ban Meta AI smart glasses to India. As pioneers in smart eyewear, we aim to offer globally acclaimed brands that marry technology with fashion.”
This launch bolsters Titan Eye+’s already-robust smart eyewear portfolio, which includes the feature-packed Titan EyeX and the trendy Fastrack Vibes. Available in-store and online at www.titaneyeplus.com, the Ray-Ban Meta AI glasses can also be snagged at a discount using Tata Neu reward points. Prices begin at Rs 29,900-odd for the basic model, and go up to Rs 35,700 for the transition AI glasses.
With India’s appetite for smart wearables on the rise, Titan Eye+ is putting the future of connected fashion right before your eyes.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
