Brands
The Sleep Co names Alpesh Jain CTO to power tech dreams
MUMBAI: India’s comfort-tech trailblazer, The Sleep Co, has roped in Alpesh Jain as its new chief technology officer (CTO), as it gears up for its next growth sprint. With over 16 years of experience across ecommerce, automotive, and hospitality tech, Jain is now all set to turbocharge the brand’s digital backbone — and maybe even help the nation sleep smarter.
Jain was previously vice president (VP) of technology at The Good Glamm group, where he scaled platforms, engineered robust systems, and delivered tech that reached millions. Now, he’s trading beauty for bedtime, with a mission to bring seamless, data-led solutions to customers’ fingertips — or rather, mattresses.
“Tech should be invisible — it should just make your life better,” said Jain. “And what better way than helping people sleep better?”
Welcoming him on board, The Sleep Co co-founder Priyanka Salot added: “His vast experience and innovative mindset align perfectly with our mission to redefine comfort through technology. Alpesh will play a key role as we continue to expand our footprint and deepen our connection with consumers.”
The appointment comes at a time when The Sleep Co — known for its patented SmartGrid tech — is widening its footprint across India and beyond.
With smart chairs, mattresses, and now a tech czar at the helm, the brand is on a mission to make every snooze and sit smarter.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
