MAM
Klugklug appoints Ruchika P. as Chief Business Officer to drive India market strategy
MUMBAI: Influencer marketing just got a shot of seasoned leadership. The global influencer marketing SaaS platform, Klugklug announced the appointment of Ruchika P. as its chief business officer (CBO) for India on 22 May 2025. The move signals the company’s aggressive growth plans in a sector rapidly shifting towards data-driven credibility and scale.
With more than two decades of experience across digital advertising, ad tech, and sales leadership, Ruchika joins Klugklug at a pivotal inflection point. She previously held leadership roles at Rezworx and Inshorts and led business development for Colombia Ads at Times Internet. Her deep engagement with media agencies like GroupM, Dentsu, IPG, Havas, and Publicis adds strategic heft to her new role.
“We’re pleased to welcome Ruchika as our chief business officer. The first aspect of her that caught our eye was something we internally call ‘Klug-ness’, which is about her being ‘a self-motivated ninja’, which is what her past has shown, and Klugklug is gunning for that and another trait – ‘radical transparency’ in all our engagements. Her leadership and structured thinking will be key in expanding our operations and reinforcing Klugklug’s values in the Indian market”, said Klugklug co-founder & CEO Kalyan Kumar.
Co-founder & CPO Vaibhav Gupta added, “Brands today are gradually realizing the importance of data science and tech in influencer marketing. With Ruchika’s experience, she brings a thoughtful mix of industry knowledge and new energy. Her grasp of what brands look for, along with her focus on structured, data-driven approaches, sits well for Klugklug’s growth in India”.
Ruchika said the role felt like a natural alignment. “I am excited to join Klugklug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand’s Influencer deployment. I am stoked to be a part of the talented team at Klugklug, especially since the Founders, who have been entrenched in the Influencer space for over a decade, and the growth of this category has only just begun”.
Klugklug currently serves over 200 Indian and global brands across FMCG, D2C, electronics, beauty, health, and e-commerce. Its AI-powered platform analyses more than 400 million influencers across 150+ countries, 35,000+ cities, and 160+ languages. With robust tools for audience insights, credibility scoring, and campaign intelligence, Klugklug is building transparency into every layer of the influencer marketing funnel.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
