Brands
Polycab plugs into Zepto for a breezy 10-minute delivery
MUMBAI: Polycab India has flicked the switch on a zippy new distribution channel—Zepto. The electricals heavyweight is now delivering its energy-efficient ceiling fans straight to urban doorsteps in just 10 minutes, making sure no household has to sweat it out this summer.
As the mercury rises, so do expectations—and consumers are no longer willing to wait. Spotting this shift, Polycab has entered the quick commerce (Q-commerce) race, listing its Super ROI fans on Zepto across 14 major cities, from Mumbai and Bengaluru to Kolkata and Jaipur.
“We’re not just selling fans, we’re delivering instant comfort,” said Polycab India executive president and chief business officer – B2C Ishwinder Khurana. “Today’s consumers want speed, quality, and ease. Zepto is helping us tick all three.”
The ceiling fans, priced between Rs 1,800 and Rs 3,500, and exhaust fans starting at Rs 1,000, are now just a tap away for urban India’s sweat-weary. While buyers will need to handle installation for now, Polycab backs its products with robust after-sales service.
Already a staple on Amazon and Flipkart, Polycab’s latest Q-commerce pivot reflects its ambition to dominate not just the wires and cables segment—but the entire FMEG landscape. With Rs 224+ billion in FY25 turnover and presence in 84 countries, the company is going full throttle on modern retail.
For India’s heat-stricken metros, this tie-up brings a gust of good news
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
