MAM
Firstpost goes full throttle with special edition on Operation Sindoor
MUMBAI – In a gutsy move both on ground and in print, Firstpost has dropped a collector’s edition digital broadsheet dedicated to Operation Sindoor—India’s audacious counter-terror strike that sent shockwaves across the region and rewrote the rules of military engagement.
This slick, oversized digital spread dives headfirst into the mission that rattled Rawalpindi and reasserted New Delhi’s zero-tolerance stance on state-sponsored terror. From boots-on-the-ground bravery to geopolitical chess, the edition lays out the anatomy of the operation with forensic flair—packed with verified reports, exclusive interviews, and sharp strategic analysis.
The shadow of Pakistan army chief-turned-field marshal Asim Munir looms large, as the edition probes the ideological flashpoints fuelling cross-border aggression and the Indian response that followed. No propaganda, just precision reporting.
“While the magnitude of Operation Sindoor, and what it has achieved, is a compelling enough reason for Firstpost to bring out this special edition, the need to present facts amidst a flood of disinformation was a trigger too,” says Firstpost managing editor Palki Sharma.
This isn’t just a recap of a military win—it’s a reframing of the global counter-terror playbook, with India leading the charge. Readers can scan the QR code to get their hands on this digital deep-dive—a timely tribute to grit, guts, and a nation drawing a red line no enemy dares cross.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
