MAM
Logituit boards a new streamline strategy with Abhijit Kabra
MUMBAI: Call it a stream-savvy power play. Logituit, the media technology innovator best known for its AI-driven video streaming solutions, has welcomed seasoned digital leader Abhijit Kabra to its board of directors, a move aimed at bolstering its global ambitions and future-forward playbook.
Kabra’s resume reads like a crash course in digital transformation. The former CEO of Sasken Technologies and ex-MD at Accenture Digital and Barclays Digital has helmed billion-dollar businesses, navigated M&A waters, and driven transformation across telecom, semiconductors, fintech, and Industry 4.0. Now, he’s plugging into Logituit’s boardroom just as the media-tech sector hits high velocity.
“We are delighted to welcome Abhijit to our Board,” said Logituit CEO and co-founder Sandeep Chandak. “His strategic vision and extensive experience in technology-driven business growth will be instrumental as we strengthen our AI-driven video streaming and media technology solutions.”
Currently a non-executive director and investor in several tech ventures, Kabra’s addition reflects Logituit’s larger goal not just to stream faster, but smarter. With the media landscape increasingly shaped by automation, intelligence, and platform convergence, Kabra’s experience in navigating disruption could help Logituit leap from agile player to global leader.
His appointment also underscores a growing trend among forward-looking tech companies pairing deep tech with deep talent, right at the top. For Logituit, that strategy now has a new face and one with serious bandwidth.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
