Account
Social Beat wins mandate to drive business outcomes for Cialfo
Mumbai: Cialfo, an edtech company has assigned its digital mandate to Social Beat, a premier digital marketing agency known for its innovative strategies and driving business outcomes. The agency will focus on increasing lead inflow through LinkedIn campaigns and improving organic ranking via comprehensive SEO strategies.
Social Beat will explore platforms like Meta and Google to boost brand awareness, targeting metrics such as cost per quality lead, keyword rankings, website visits, and keyword search volume.
Social Beat co-founder Suneil Chawla said, “We are thrilled to partner with Cialfo, a pioneer in the ed-tech space. Our goal is to drive meaningful business outcomes by leveraging our expertise in digital marketing to enhance their lead generation and organic presence. We look forward to a successful and impactful collaboration.”
Cialfo Sr. VP of strategic operations Pooja Gupta Pasari stated, “Our partnership with Social Beat marks an important step in our growth journey. Their deep understanding of digital marketing and commitment to excellence aligns perfectly with our vision. We are excited to work together to achieve our objectives and expand our reach.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
