Brands
Little Caesars gets bigger; lands in India, its 30th global market
MUMBAI: It’s looking at getting a slice of the Indian ready-to-eat pizza market. Little Caesars, the world’s largest family-owned pizza chain, has officially entered India, firing up ovens for its first store in Delhi NCR this June. The move makes India the thirtieth country on its global map, as the Detroit-based brand continues its rapid rise across continents.
Best known for its iconic Hot-n-ready pizzas, Crazy Bread and convenience-first formats like the Pizza Portal, the brand promises Indian pizza lovers a slice of the action that’s piping hot, pocket-friendly, and packed with flavour. But this isn’t just another import—Little Caesars is rolling out a customised India menu, marrying its American-style indulgence with local culinary punch.
“With our delicious pizzas and unbeatable value, we’re eagerly anticipating introducing a unique menu that we believe will captivate India,” said Little Ceasers president global retail Paula Vissing. “Our mission has always been to offer delicious, high-quality food at exceptional prices, and we can’t wait to introduce Little Caesars to families, students, and busy professionals throughout India.”
Spearheading the brand’s Indian innings is Harnessing Harvest, a powerhouse franchisee backed by nearly 90 years in Indian hospitality and a recent billion-dollar valuation. The company brings deep market savvy and a finger firmly on the pulse of evolving desi tastes, ensuring that Little Caesars doesn’t just land—it localises.
The Delhi NCR store is just the appetiser, with a wider India expansion already on the menu. With rising incomes and a growing appetite for global flavours, India’s fast-food game is heating up—and Little Caesars looks ready to bite into the action.
Having recently set up shop in Cambodia and Kuwait, Little Caesars’ India launch signals the brand’s growing global ambition. And with Detroit roots, a $150 billion pizza industry, and over six decades of dough mastery behind it, this is one pizza chain that’s not afraid to travel far and wide for a bigger piece of Bharat
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
