MAM
Siddharth Dabhade hangs up his boots at MIQ, joins Lemma
MUMBAI: After 24 years of navigating the competitive corridors of tech giants like IBM, Microsoft, Google, and Criteo, Siddharth Dabhade steps into the limelight with a new challenge.
His journey from the boardrooms of global multinationals to the forefront of cutting-edge innovation now finds him driving Lemma’s vision of revolutionising the digital out-of-home (DOOH) landscape.
As the newly appointed CBO, performance business at Lemma, Dabhade’s mission is clear: to take this omnichannel platform to unprecedented heights with its trailblazing, outcome-focused DOOH solutions.
Can his wealth of expertise and transformative leadership redefine the boundaries of advertising?
The stage is set for a new chapter in Lemma’s growth story.
Dabhade brings over 24 years of leadership experience in the digital advertising and technology sectors. Before joining Lemma, Dabhade served as the MD at MIQ, where he successfully launched and scaled commercial operations across India and China. He has held key leadership roles at industry giants such as IBM, Microsoft, Google, and Criteo, amassing expertise in P&L management, strategic advisory, business development, and customer relationships.
At Google, Dabhade led the travel business for India, and during his tenure at Criteo, he significantly contributed to the APAC leadership team, driving the company’s growth in the Indian market.
Commenting on his new role, Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift and to lead the expansion of the new solution as a powerful tool for outcome-driven growth through outdoor media globally.”
Lemma founder & CEO, Gulab Patil welcomed Dabhade’s appointment, stating, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalising on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from Outdoor to outcomes.”
Under Dabhade’s leadership, Lemma aims to reinforce its mission to transform emerging media through programmatic adtech. The company is focused on offering brands a comprehensive outdoor-to-outcome solution, leveraging DOOH to drive measurable results. This strategic expansion signals a pivotal moment in Lemma’s journey, positioning it at the forefront of the $65 billion global OOH market.
Brands
Aviva India appoints Harshit Agrawal as head of marketing
Former Clix Capital marketing head to steer brand strategy and growth
MUMBAI: Aviva India has appointed Harshit Agrawal as head of marketing, bringing on board a seasoned marketer with more than 15 years of experience across financial services, digital agencies and brand strategy.
Agrawal joins the life insurance company after a nearly five-year stint at Clix Capital, where he served as head of marketing. In that role, he led the company’s brand repositioning as an MSME-focused NBFC and oversaw a wide marketing mandate spanning brand strategy, PR, omni-channel platforms, social media, SEO and high-performance media.
During his tenure, Clix Capital saw a strong digital push, including a 200 per cent rise in annual website traffic and a significant reduction in customer acquisition costs. He also played a key role in the firm’s digital transformation initiatives, helping design digital journeys for its personal loan business.
Before Clix Capital, Agrawal was head of marketing at Muthoot Fincorp, where he managed integrated marketing campaigns across the Muthoot Pappachan Group’s financial and non-financial businesses. His work ranged from rolling out a nationwide CRM platform to managing ATL and BTL campaigns, brand ambassador-led advertising and large-scale sponsorships, including those linked to the IPL.
Earlier in his career, Agrawal worked with digital agencies including BC Web Wise and Dentsu Webchutney, where he handled digital strategy and online marketing campaigns for brands such as Hero MotoCorp, SanDisk and Bharti Airtel.
Alongside his corporate career, he also co-founded SRB Automotive, where he has been involved in running one of Central India’s long-standing fuel stations, focusing on customer data analytics and service excellence.
Commenting on the appointment, Aviva India MD and CEO Asit Rath said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities and strengthening our position as a future-ready organisation.”
Sharing his thoughts on the new role, Harshit Agrawal said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement and sustainable growth.”
Agrawal holds an executive management programme certification in sales and marketing leadership from the Indian Institute of Management Lucknow and is also a certified CFA. At Aviva India, he will lead the company’s marketing strategy and brand initiatives as it looks to deepen customer engagement in an increasingly competitive insurance market.
