iWorld
Nippon TV’s Golden SixTones lands on Netflix from 6 June
TOKYO: In a pitch-perfect move for pop fans, Netflix is rolling out Nippon TV’s Sunday night sensation Golden SixTones for global streaming starting 6 June. The zany variety show, fronted by Japan’s chart-topping boy band SixTones (pronounced “stones”), becomes the first regular entertainment series from Nippon TV to be snapped up by the streamer for international audiences.
Launched in April 2025 and clocking in at 60 minutes per episode, Golden SixTones has quickly hit the high notes in Japan — bagging ratings gold and topping social media charts every week. With Netflix now turning up the volume, the show will be subtitled in multiple languages and streamed worldwide, alongside its existing availability on Hulu and TVer in Japan.
Packed with laughs, gourmet grub, quizzes and madcap competitions, Golden SixTones is a riotous studio variety show aimed at all age groups. The band’s infectious energy, mixed with celebrity guests and unpredictable segments, has already struck a chord with fans.
Nippon TV producer Yoshihiro Miyazaki called the global release “an immense honour”, adding, “We can’t wait for fans around the world to experience the electric vibe that SixTones brings each week.”
Netflix director of content Rie Sawaoka echoed the enthusiasm: “We’re thrilled to partner with Nippon TV featuring the popular boy band SixTones, to audiences around the world. Netflix is committed to bringing the best of uniquely Japanese entertainment to our members globally, and we are honored to bring the energetic charm of SixTones and this wonderful program, produced by Nippon TV, to their existing fanbase and new viewers alike. We eagerly anticipate Golden SixTones captivating audiences worldwide on Netflix, allowing them to experience the power of Japanese entertainment.”
With Golden SixTones now marching onto the global stage, it’s clear that this boy band isn’t just striking a chord at home — they’re set to rock screens worldwide.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
