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Totoro threads the needle as Uniqlo drops Ghibli gear this July
MUMBAI: When fashion meets fantasy, expect a wardrobe straight out of a dream or a Ghibli film. Uniqlo is all set to sprinkle a bit of My Neighbour Totoro magic into your closet. The global apparel giant announced the third edition of its highly anticipated UT collaboration with Studio Ghibli, titled “My Dear”, which will hit shelves across India on July 4, 2025.
This latest drop from the cult-favourite collaboration features 14 designs celebrating the iconic storytelling and whimsy of Studio Ghibli. Expect artistic nods to beloved films and characters, from soot sprites to forest spirits, brought to life through UT’s crisp cuts and cotton charm.
The line-up includes 11 styles for men priced between Rs 1,490 and Rs 2,490, and six adorable styles for kids starting at just Rs 990. All items will be available at Uniqlo stores across India and online, making it easier than ever for fans to wear their fandom on their sleeves quite literally.
The visuals this time around are extra special, thanks to returning Thai artist Kanyada Phatan, known for her delicate interpretations of Ghibli’s universe, and Studio Ghibli’s own legendary producer Toshio Suzuki, whose sketches have been woven into the fabric of the campaign.
The “My Dear” launch will also be marked by a special event, though Uniqlo is still keeping those details under wraps. Given the previous buzz around this collaboration which first launched in February 2022 fans can expect a summer splash of colour, nostalgia, and cinematic flair.
With Ghibli’s emotional storytelling and Uniqlo’s wearable minimalism, this capsule collection is bound to enchant both fashionistas and anime loyalists alike. So mark your calendars, because on 4 July, your T-shirt drawer might just get its own fairy-tale ending.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
