MAM
Reddit appoints first chief communications officer
MUMBAI: Reddit has announced the appointment of Adam Collins as its inaugural chief communications officer, a strategic move to sharpen the company’s narrative as it increasingly influences the AI landscape and serves a vast global community.
Collins brings over two decades of communications experience to his new role, reporting directly to chief executive Steve Huffman. His mandate includes overseeing all internal and external communications, guiding senior leadership, and contributing to the company’s growth trajectory. “Reddit stands at the intersection of how people connect online today and how people will engage with the technology of tomorrow,” Collins stated, expressing his enthusiasm for helping the community expand.
Before joining Reddit, Collins served as chief communications and corporate affairs officer at Molson Coors Beverage Co for more than six years, where he played a key role in shaping company strategy. His extensive background also includes nearly two decades in political communications, with notable stints as communications director for Chicago mayor Rahm Emanuel and the Chicago police department, and as press secretary for Wisconsin governor Jim Doyle.
A political science graduate from the University of Louisville, Collins is a fan of subreddits such as r/nikerunclub, r/CHICubs, and r/Habs. Outside of his professional life, he enjoys his children’s sporting events, sailing, and cheering for the Chicago Cubs.
This appointment follows the departure of Anna Soellner, who was instrumental in establishing Reddit’s communications team and served as one of the company’s longest-serving executives for nearly nine years. Soellner played a pivotal role in bolstering Reddit’s reputation and navigating its most transformative periods.
Brands
Janhvi Kapoor teams up with Amaha to spotlight alcohol addiction
‘Off the Rocks’ aims to shift stigma to science in mental health discourse
MUMBAI: Janhvi Kapoor has partnered with Amaha to launch Off the Rocks, an awareness-led initiative that seeks to reframe alcohol addiction as a clinical mental health condition rather than a moral failing.
The initiative comes at a time when alcohol consumption is increasingly normalised in social settings, yet awareness around dependency and addiction remains limited. According to estimates, nearly one in five alcohol users in India may face addiction, but many continue without diagnosis or access to professional care, often held back by stigma or lack of understanding.
Kapoor said the idea for the campaign stemmed from a gap she has observed in public conversations. “The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support,” she said. “Alcohol addiction is real, it’s clinical, and it affects people across every walk of life.”
Off the Rocks is designed as a long-term, multi-format effort rather than a one-off campaign. It will feature expert-led discussions, personal stories, and accessible content aimed at building awareness, reducing stigma, and guiding individuals towards professional help.
To ensure clinical depth, Kapoor has teamed up with Amaha, a full-spectrum mental health organisation with a large network of psychiatrists and psychologists. The organisation brings both infrastructure and expertise, particularly in treating moderate to severe mental health conditions, including alcohol use disorder.
“Addiction sits at the intersection of neuroscience, psychology, and lived experience, and remains one of the most stigmatised conditions we see,” said Amaha founder and CEO Amit Malik. He added that the initiative would help connect public awareness with credible, evidence-based care.
Amaha currently operates across multiple cities with in-person centres and digital services, offering therapy, psychiatry, and self-care tools in several languages. Its platform has reached millions globally, reflecting a growing demand for structured mental health support in India.
With Off the Rocks, Kapoor and Amaha are attempting to shift the narrative from blame to understanding, and from silence to support. If it succeeds, the initiative could help more people recognise when social drinking crosses the line and, more importantly, where to turn next.
