Brands
Tanishq shines bright with Diamonds Do Good honour in Las Vegas
MUMBAI: Tanishq and Mia by Tanishq, the jewellery jewels in the Tata crown, have clinched the prestigious Diamonds Do Good Purpose-Driven Business Leadership Award at the 2025 ceremony held in Las Vegas. The glittering accolade was collected by Titan Co chief executive -jewellery division Ajoy Chawla on behalf of both brands.
Hosted by the Diamonds Do Good Foundation, the awards shine a spotlight on leaders in the natural diamond industry who are setting the global standard for responsible luxury. Tanishq and Mia were lauded for embedding ethics, traceability, sustainability, and community upliftment deep into their supply chain — proving that doing good and doing well can indeed go hand in hand.
Central to this honour is Titan’s Supplier Engagement Protocol (TSEP), a 4P framework covering Place, People, Process, and Planet — with third-party audits and full compliance with the Kimberley Process Certification Scheme (KPCS). The brands also advocate gold exchange to reduce mining impact and have established artisan parks to provide safe, clean and dignified workspaces for India’s legendary karigars.
The brands were especially recognised for:
* Championing full traceability in diamond sourcing
* Uplifting India’s artisan communities
* Driving sustainability from mine to market
* Redefining responsible luxury in the global South
In his acceptance speech, Chawla invoked Tata patriarch Jamsetji Tata, quoting: “In a free enterprise, the community is not just another stakeholder in business but is, in fact, the very purpose of its existence.” He added, “Tanishq is the living expression of that belief — every piece we design is a tribute to the values of those who wear it, and the hands that shape it.”
This win underscores the Tata Group’s commitment to purpose before profit — and Tanishq’s promise that the journey to ‘being good’ is as enduring as the sparkle of a well-cut diamond.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
