MAM
Timex ticks up its marketing game with Varun Malik at the helm
MUMBAI: Timex Group has roped in seasoned marketer Varun Malik as its new general manager – marketing and senior management personnel, aiming to give its brand strategy a timely upgrade.
Malik was most recently the marketing head at Shalimar Paints, where he spearheaded campaigns to refresh the legacy brand’s visibility and sharpen its competitive edge in the fast-growing paints market. From digital storytelling to GTM blueprints and influencer engagement, Malik’s brushstrokes were all over Shalimar’s recent makeover.
With over 16 years under his belt, Malik brings deep experience across lifestyle marketing, content, and consumer engagement, having held marketing roles at HyFun Foods, Reebok India, Times of India, DLF, and Samsung. At Timex, he is expected to steer the brand into bolder, buzzier terrain—especially with younger consumers and digital-first strategies.
For Timex, it’s time to move beyond the tick-tock—and tell bigger brand stories.
