Ad Campaigns
Shemaroo’s Father’s Day film tugs heartstrings with a downpour of silent sacrifices
MUMBAI: Some superpowers don’t make noise.
They just hold the umbrella and quietly step into the storm.
This Father’s Day, Shemaroo Entertainment handed the spotlight to dad—the family’s emotional backbone—with a poignant short film under its new campaign #UnderHisUmbrella.
The film, crafted around a rainy-day metaphor, captures a father leaving shelter so his wife and daughter remain dry. He says nothing, demands nothing. But the gesture hits home. The moment becomes a symbol for a father’s enduring role in Indian households—stoic, quiet, and unyieldingly protective.
Shemaroo Entertainment launched the film on 13 June, drawing attention to the small sacrifices that often go unnoticed but shape every Indian family. Unlike the usual parade of Father’s Day commercials filled with overt gestures, Shemaroo went with subtlety.
The result?
A powerful tug at the heart.
“For over 60 years, Shemaroo Entertainment has been telling stories that reflect the heart of Indian families. With #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock”, said Shemaroo Entertainment Ltd COO Arghya Chakravarty.
The campaign wasn’t just a tearjerker. It worked as a brand strategy.
“From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recognize the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture”, said Shemaroo Entertainment Ltd CMO Anuja Trivedi.
Backed by Shemaroo’s social media platforms like YouTube and LinkedIn along with their long-standing brand ethos ‘India Khush Hua’, the film strengthens the company’s legacy of heartfelt storytelling. The message is simple-sometimes, love doesn’t roar; it quietly shelters.
Watch the campaign film here:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
