News Broadcasting
TV9 Network partners with All Out and IMA to take a big bite out of dengue this year
MUMBAI: As the monsoons roll in, so do the mosquitoes. But this time, India’s battle against dengue is getting a prime-time push. On World Dengue Day 2025, TV9 Network joined forces with mosquito repellent brand All Out and the Indian Medical Association (IMA) to launch the ‘Saath Ladenge Dengue Se’ campaign—a multi-day, multi-platform blitz to inform, engage and mobilise citizens in the fight against mosquito-borne illnesses.
The campaign kicked off with a bang on 15 June, aiming to reframe the narrative around mosquitoes from minor irritants to major health threats. With cases of dengue rising across India, the initiative makes a timely intervention by focusing on prevention, awareness and collaboration.
“At TV9 Network, we believe in using the power of media to drive meaningful change. Through our partnership with All Out, we are not just broadcasting a campaign, we are enabling a nationwide movement to fight Dengue with knowledge, urgency, and unity”, said
TV9 Network CRO Amit Tripathi.
The campaign’s media rollout includes broadcast across six regional TV9 channels—Hindi, Kannada, Telugu, Marathi, Bangla and Gujarati—tapping into the network’s linguistic diversity and regional reach. Households from Kolkata to Kutch are tuning in to specially curated vignettes and anchor-led explainers, busting myths and spelling out symptoms in bite-sized doses.
TV9’s ‘Doctor Bytes’ series features IMA-affiliated experts dishing out simple, actionable guidance. From recognising early warning signs to listing do’s and don’ts, the message is clear: mosquitoes may be small, but the consequences aren’t. The messaging is concise, the delivery clinical.
“Awareness is the first step toward prevention. With ‘Saath Ladenge Dengue Se, An All Out initiative’ we are blending credible medical insight with high-impact storytelling to empower families across India,” said Raktim Das, Chief Growth Officer, TV9 Network.
Brillon Consumer Products MD & CEO Ratanjit Das said, “All Out has always stood for protecting families from mosquitoes and the diseases they cause. Awareness on vector borne diseases is still very low in India today. With Dengue on the rise, we felt the need to increase our efforts on educating consumers and work with credible partners to create mass awareness. All Out’s ‘Saath Ladenge Dengue Se’ campaign is a step towards that goal”.
The campaign reaches a crescendo with a national-level televised panel discussion on TV9 Bharatvarsh, bringing together doctors, public health experts and IMA representatives to discuss real-time risks, misinformation, and the need for a multi-sectoral effort in tackling vector-borne diseases.
“Preventing vector-borne diseases is a public health priority. Diseases like Dengue cannot be tackled in isolation by one individual, it needs all stakeholders coming together and collectively finding solutions. Indian Medical Association is proud to collaborate on this initiative to reach households with life-saving information”, noted
Indian Medical Association national president Dilip Bhanushali.
Not just resting on remote controls, the campaign also sees an aggressive digital play. TV9’s platforms are flooded with Instagram reels, Facebook explainers and X (formerly Twitter) threads—all designed to keep India swiping, scrolling and staying safe.
In a country where dengue still takes lives and mosquito bites often get shrugged off, this campaign is a wake-up call. It asks Indians to fight back not just with repellent, but with information.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
