MAM
Canara HSBC banks on Jasprit Bumrah and Sanjana Ganesan to bowl over life goals
MUMBAI: In a move that fuses cricket, commitment, and couple goals, Canara HSBC Life Insurance has named India’s ace pacer Jasprit Bumrah and his wife, sports presenter Sanjana Ganesan, as brand ambassadors. The company aims to deepen its emotional pitch with consumers under its promise-driven campaign: ‘Promises Ka Partner’.
The New Delhi-headquartered insurer announced the partnership, tying it to values of trust, consistency, and planning—traits mirrored both in insurance and the couple’s personal journey. Bumrah is exclusively represented by Rise Worldwide.
“Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage”, said Canara HSBC Life Insurance CDO – alternate channels & CMO Rishi Mathur. “Jasprit’s consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection”.
Bumrah echoed that sentiment, stating, “I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase”.
Ganesan added, “To me, being a partner means being dependable — not just when it’s convenient, but when it truly counts”.
The insurer will soon launch integrated campaigns spotlighting the duo, aimed at engaging millennial audiences, young families, and India’s emerging affluent segment. The storytelling-led initiatives will showcase themes of responsibility, planning, and modern partnership.
Canara HSBC Life Insurance’s messaging syncs neatly with the public personas of Bumrah and Ganesan. He is known for calm under pressure and she for grace and clarity in sports broadcasting. Together, they embody a contemporary couple planning with intent and showing up when it matters—just like the brand claims it does.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
