Brands
Sanya Malhotra stirs up the wellness scene with Bree Matcha debut
Mumbai: Bollywood star Sanya Malhotra is swapping scripts for sips with the launch of Bree Matcha, her debut entrepreneurial venture in collaboration with wellness brand Essenzaa Nutrition. The new clean-label matcha brand aims to serve a ritual of calm and clarity, one cup at a time.
Born out of a shared love for functional superfoods and mindful routines, Bree blends traditional Japanese tea culture with the pace and pulse of modern Indian life. The range includes Everyday Matcha, Ceremonial Matcha, and a full ceremonial kit — complete with a chasen, bowl, and spoon — designed to elevate the daily brew into an intentional ritual.
Sourced from Kagoshima, Japan, and backed by Essenzaa’s 14-year legacy in clean nutrition, Bree boasts antioxidant-rich blends that energise without the crash.
“At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional,” said Malhotra. “It’s a ritual I deeply believe in, and I’m extremely proud to be a part of something that builds and supports natural energy and calm focus.”
Essenzaa Nutrition, founded by Dr Kunal Shah and Siddharth Shah, brings its global credibility — exporting to 23 countries and specialising in clinically proven formulations — to the table. With Bree’s minimalist design and mindful messaging, the brand isn’t just selling tea; it’s serving a lifestyle.
“We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Shah.
“We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Dr Kunal Shah.
“Bree Matcha is not just a beverage—it’s a movement towards conscious consumption and modern wellness,” said Siddharth Shah. “Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer, blending ancient Japanese tradition with contemporary lifestyles.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
