Brands
Oben rides high with Rs 100 Cr Series A charge for e-motorcycle push
MUMBAI: Full throttle, zero emissions, Oben Electric is charging ahead, literally and figuratively. The Bengaluru-based EV startup has announced an extended Series A funding round of Rs 50 crore in May 2025, doubling its January raise and taking the total Series A tally to Rs 100 crore. With this, Oben Electric has now raised a total of Rs 200 crore to date, further fuelling its ambition to become India’s leading electric motorcycle brand.
The latest round saw participation from both new and returning investors, including Helios Holdings, the Sharda Family Office, and the Kay family, signalling continued confidence in the company’s growth, tech edge, and strong unit economics.
Oben plans to deploy the fresh capital to supercharge its expansion to 150 plus showrooms across 50 plus cities by FY26, roll out its O100 platform of affordable e-bikes under Rs 1 lakh, and boost manufacturing capabilities at its Bangalore facility, which already churns out up to 100,000 units annually.
Sandesh of the Sharda Family Office said, “Oben Electric has cracked the product-market fit in a large, untapped category. Their full-stack integration from LFP batteries to control units and their high growth QoQ made this a clear bet.”
The company currently boasts 37 retail outlets across 26 cities in 13 states, with new footprints in Punjab, Telangana, Gujarat, and Odisha, among others solidifying its rapid post-funding execution.
At the heart of Oben’s offering is the Oben Rorr EZ, priced at Rs 99,999, targeting urban commuters with its 175 km range, 0–40 km/h in 3.3 seconds, and 95 km/h top speed. Its flagship Rorr, too, continues to make noise among performance-first riders, both powered by India’s first LFP battery tech in two-wheelers, engineered for durability and heat resistance.
Oben’s differentiation lies in being truly R&D-led and vertically integrated, designing not just bikes but also their core systems motors, batteries, vehicle control units, and fast home chargers all in-house. With a team of 500 plus experts, 150 plus domestic vendors, and partnerships across 68,000 public chargers, Oben is laying the groundwork for long-term dominance.
Oben Electric founder & CEO Madhumita Agrawal summed it up, “With O100 and rapid expansion underway, we’re not just building electric motorcycles, we’re building India’s answer to global two-wheeler mobility.”
The company now has its sights on a USD 30 million Series B fundraise in 2025, aimed at international expansion and deeper product scale-up. If Oben’s roadmap is anything to go by, India’s electric two-wheeler scene just got a whole lot more exciting.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
