Brands
Mahesh stays on board with AbhiBus for another blockbuster journey
MUMBAI: When it comes to bus bookings, Mahesh Babu isn’t just riding shotgun, he’s driving trust. Abhibus, Ixigo’s bus ticketing arm, has renewed its nearly decade-long partnership with Tollywood icon Mahesh Babu, extending one of the longest-standing celebrity-brand collaborations in India’s mobility space. First onboarded in 2016, the superstar continues as the face of AbhiBus in 2025, a partnership built on reliability, relatability, and regional resonance.
From quirky in-transit ads to heart-tugging tales of homecoming, the duo has delivered some memorable campaigns over the years. This summer, fans can look forward to a new campaign that rides on this legacy while showcasing Abhibus’s evolved customer offerings like the “Filter New Buses” feature and the “AbhiAssured” promise.
“Mahesh Babu has been more than just a brand ambassador, he’s been a fellow traveller in our journey of growth,” said Abhibus COO, Rohit Sharma. “From 2016 to 2025, his presence has helped us build deeper connections across the South and beyond.”
Mahesh Babu echoed this sentiment, saying, “My journey with Abhibus has always felt personal. It’s about making travel smoother and safer. Abhibus doesn’t just take you places, it makes sure you get there comfortably.”
As Abhibus expands across new markets, Mahesh Babu remains its most familiar co-passenger, a constant in a changing travel landscape, reminding Indian commuters that the ride can be just as memorable as the destination.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
