Brands
KDM wins Zee Bharat Ki Udaan Award for powering faith with 1080 charging points at Maha Kumbh
MUMBAI: In a country where missing a Whatsapp call from family during a spiritual pilgrimage could cause panic, KDM made sure that devotion met innovation. The lifestyle and mobile accessories brand has been conferred with the Zee Bharat Ki Udaan Award for its Bharat Ka Charger Maha Kumbh initiative—recognised for powering up millions of mobile phones at the world’s largest spiritual gathering.
KDM was felicitated by Union minister of Road Transport and Highways Nitin Gadkari during Zee Bharat’s flagship programme ‘Bharat Ki Udaan’. The award highlighted KDM’s unique contribution at Maha Kumbh 2025, where it installed 1,080 mobile charging stations equipped with its indigenous KDM-T Technology. These stations helped over 23 lakh pilgrims keep their phones and connections alive through the 45-day religious congregation.
The initiative seamlessly plugged into the government’s vision for a ‘divya and digital’ Maha Kumbh and aligned with the broader Digital India narrative. Beyond the buzzwords, KDM’s solution addressed a pressing need—connectivity for devotees, many from rural areas, who relied on their phones to stay in touch with their loved ones amid the chaos and crowds.
‘KDM Bharat Ka Charger’ employs Kinetic Dynamic Mobile Charging Testing Technology (KDM-T Technology), a fully Made-in-India solution designed to prevent overheating, overcharging, and voltage issues—ensuring safety alongside service.
Acknowledging the honour, KDM founder N D Mali said, “Extremely honoured and privileged to receive the ’Zee Bharat Ki Udaan Award’ from the hands of Shri. Nitin Gadkari ji which is making me feel charged, inspired and motivated to take Bharat Ka Charger campaign ahead… This award motivates us to continue our efforts to charge both mobile and the economy with KDM Bharat Ka Charger”.
Mali added that the company’s vision—“Har Ghar KDM” by 2030—targets reaching 10 crore households while creating direct and indirect employment for 50,000 women.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
