MAM
Mumbai City announces UpUrFit as the official pain relief & recovery partner
Mumbai: Mumbai City has announced its multi-year partnership with UpUrFit as the official pain relief & recovery partner starting from the 2024-25 season. This partnership reflects their commitment to providing the best care and recovery solutions for their players.
UpUrFit is a renowned name in the sports and fitness industry, specialising in a range of products designed to enhance athletic performance and recovery like advanced pain relief gels, muscle recovery sprays, and comprehensive sports hygiene products formulated for on-the-go use. Their innovative solutions are tailored to meet the needs of athletes at all levels, offering effective pain relief and promoting faster recovery times.
As part of this partnership, UpUrFit’s cutting-edge products will be integrated into the training and recovery routines of our players. Additionally, UpUrFit will offer expert guidance and support to the medical and coaching staff, ensuring that their team benefits from the latest advancements in sports recovery technology.
Mumbai City CEO Kandarp Chandra said, “We are thrilled to welcome UpUrFit as our official pain relief & recovery partner for the 2024-25 season. UpUrFit’s dedication to athletic performance through effective recovery solutions makes them an ideal partner for a club like Mumbai City FC. We believe their products will enable our players to perform at their peak through the season. We look forward to a successful season with UpUrFit by our side, helping us minimize recovery time and maximize performance.”
UpUrFit co-founder Vikram Gunjal said, “The objective behind my co-founder Munish Vig and myself in introducing UpUrFit range of products for sports and fitness enthusiasts is to disrupt the sports topical category.
Mumbai City FC is the epitome of excellence in the sporting and fitness arena. We at UpUrFit are excited to work with their talented squad and management and to offer our products and services to them for their optimum performance. UpUrFit couldn’t have found a better partner that signifies peak performance and the drive to be number one everyday!”
MAM
Smytten appoints Shishir Varma as CEO of Pulseai Research
Rebranded AI platform scales with 150 plus clients and 30 million users.
MUMBAI: In a world obsessed with what consumers say, Smytten is betting on what they actually do. The company has appointed Shishir Varma as chief executive officer of Pulseai Research, signalling a sharper push into AI-led, behaviour-driven consumer insights. The move comes as Smytten rebrands its insights vertical from Smytten PulseAI to Pulseai Research, marking a shift away from traditional, project-based research towards a more continuous, intelligence-led model.
Varma brings over 30 years of global experience across APAC markets, including India, China and Japan. Most recently managing director, Insights at Kantar Japan, he has built and scaled consumer insight businesses across geographies, including playing a key role in establishing Millward Brown in India. His mandate now: turn Pulseai into a category-defining platform in a space still dominated by surveys and static reports.
The pitch is straightforward but ambitious. Instead of relying on claimed responses, Pulseai Research taps into observed behaviour leveraging Smytten’s ecosystem of 30 million users built over a decade of product discovery, trials and purchases. The idea is to close the long-standing gap between what consumers claim and how they actually behave.
The numbers suggest early traction. In under 18 months, the platform has onboarded over 150 enterprise clients across sectors, pointing to growing demand for faster, more reliable alternatives to legacy research models.
Under the hood, the platform blends behavioural data with AI and large language model-led analysis to deliver real-time sentiment tracking, scalable qualitative insights, faster quantitative studies and always-on brand intelligence. In practical terms, that means compressing research timelines from weeks to days without sacrificing depth.
The ambition extends beyond FMCG. Pulseai Research is positioning itself as a cross-category intelligence layer, spanning auto, education, gadgets and emerging consumer segments anywhere behaviour-rich data can sharpen decision-making.
For Smytten, the leadership hire is less about optics and more about direction. With Varma at the helm, the company is leaning into a simple but powerful premise: in the age of AI, insight isn’t just about asking better questions, it’s about watching more closely.
