e-commerce
Enrission India backs Pico Xpress to turbocharge quick commerce logistics
MUMBAI: Enrission India Capital has placed a high-speed bet on the future of convenience, investing in the pre-series A round of logistics disruptor Pico Xpress, a next-gen player reshaping India’s quick commerce backbone with lightning-fast deliveries between 5 and 120 minutes.
Founded by Aniruddha Gangopadhyay and Kamal Syal, Pico Xpress operates across eight Indian cities and is racing ahead by building scalable, trustworthy infrastructure designed for repeat precision – a key task in the cut-throat world of instant retail.
Enrission India Capital principal Harsh Deodhar said, “Pico Xpress is at the forefront of India’s quick commerce revolution. We believe this investment will help fuel Pico Xpress’s mission to deliver essentials to customers’ doorsteps in record time and achieve a significant leap in redefining the future of convenience retail. At Enrission India Capital, we are excited to support their mission to build India’s Quick Commerce logistics backbone, one delivery at a time.”
The fresh infusion will help the startup accelerate rollout, deepen its tech stack, and redefine last-mile logistics as India’s Q-commerce market matures. In the race to deliver everything now, Pico is building the rails.
Gangopadhyay said, “Enrission India Capital’s investment fuels our mission to build India’s leading quick commerce logistics backbone. This capital infusion allows us to rapidly enhance our technological capabilities and expand our operational footprint, ensuring we continue to deliver essential goods with speed and precision for all our partners and customers.”
Pico Xpress co-founder Kamal Syal added, “Our goal is to create a seamless and highly efficient quick commerce delivery experience. With Enrission India Capital’s support, we are well-positioned to continue innovating and setting new benchmarks in the logistics industry, ensuring reliability and speed for every delivery.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
