Kids
Nick and Sonic join PM Modi in Vizag to promote yoga for children
MUMBAI: What do Chikoo, Bunty, Bittu, and over 3 lakh people have in common? On 21 June in Vizag, they all bent it like Bhujangasana at one of the country’s largest Yoga Day celebrations. India’s favourite kids’ entertainment channels, Nick and Sonic, traded cartoons for calming breaths as they joined Prime Minister Narendra Modi, the Ministry of AYUSH, and a sea of yoga enthusiasts at R.K. Beach, Vizag. With toons like Nick’s Chikoo and Bunty and Sonic’s Bittu performing yoga on-ground, the channels brought their flagship wellness campaign Yogasehihoga to life proving that health and humour can share the same mat.
The event, also graced by union ministers, CM N. Chandrababu Naidu, Deputy CM K. Pawan Kalyan, and civil aviation minister K. Ram Mohan Naidu, saw PM Modi call yoga “the pause button humanity needs to breathe, balance, and become whole again.”
The Nick and Sonic mascots more often found caught in madcap adventures guided children through basic asanas, encouraging them to make wellness a fun habit. Their mission: making yoga as cool as cartoons.
This isn’t their first yogic rodeo. In 2019, Motlu and Patlu performed yoga with the PM in Ranchi. In Mumbai, the duo co-hosted Yoga by the Bay, and during the pandemic, the network rolled out digital yoga sessions for kids across the country.
From reaching millions online to receiving thousands of contest entries, Nick and Sonic’s campaigns continue to make yoga accessible, exciting, and age-appropriate ensuring every child learns to stretch, breathe, and maybe even touch their toes without losing their smile.
After all, wellness isn’t just for grown-ups with calendars, it’s also for kids with cartoons.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
