Ad Campaigns
UGRO Capital doubles down on MSME pride with a bold new pledge: #BharosaMSMEpar
MUMBAI: Ugro Capital, the DataTech NBFC with MSMEs in its DNA, has launched a rallying cry for India’s small business backbone — and it’s asking the entire country to stand up and be counted. With #BharosaMSMEpar, Ugro is transforming last year’s popular ‘MSME Accha Hai!’ sentiment into a full-blown national movement.
At the heart of the campaign is a stirring AI-generated manifesto film that opens with: ‘Har gali, har sheher mein… ek sapna pal raha hai.’ This isn’t just a campaign — it’s a pledge of confidence, a digital pat on the back for India’s 6.3 crore micro, small, and medium enterprises.
In true Ugro style, the entire campaign — from the poetic script to its immersive soundscape — is crafted using generative AI. Viewers are invited to a slick microsite to sign a pledge, download a personalised e-certificate, and post it proudly across LinkedIn, Instagram, and Facebook. Meanwhile, a companion series of ‘Main MSME Hoon’ films gives voice to factories, kirana stores and workshops, highlighting their grit and drive.
The movement was unveiled on ‘The Simple Hai Show’ by Ugro Capital’s founder and managing director, Shachindra Nath, alongside Vivek Law, financial literacy evangelist and editor-in-chief at Simple Hai!, who also lent his voice to the AI-powered film.
To push the message into every mohalla and mandi, branded booths and screenings are travelling across India. On MSME Day, over 1,000 chartered accountants at the ICAI Varanasi MSME Mahotsav will add their names to the growing pledge list — part of UGRO’s plan to reach over a million Indians this month.
UGRO Capital head – marketing & corporate communications, Ankit Chothani said, “With #BharosaMSMEpar, we are turning belief into behaviour. ‘MSME Accha Hai’ gave India the emotion, today we invite every citizen to act on it. When you pledge, you stand with your neighbourhood shopkeeper, your local manufacturer, your community’s dreamer. You are not just clicking a button; you are supporting the vision of Atmanirbhar Bharat.”
With MSME Day as its launchpad and year-long activations planned, this campaign is more than just a moment. It’s a movement.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
