MAM
Zidd Hai Jeet Hai as TTBS celebrates MSME grit this MSME Day
MUMBAI: What drives India’s small businesses ambition or attitude? Tata Tele Business Services (TTBS) thinks it’s zidd that unrelenting, gritty will to win. And this MSME Day 2025, the brand is spelling it out loud and clear with its new campaign “Zidd Hai To Jeet Hai”, a punchy tribute to the backbone of India’s economy.
Launched on 27 June , the campaign goes beyond boardroom clichés and brings real MSME hustle to the screen capturing the steely spirit that pushes modest enterprises to punch way above their weight. With a brand film and three hard-hitting stories across tech, banking, and manufacturing, TTBS showcases MSMEs not as underdogs, but as unstoppable forces rewriting India’s growth playbook.
“In boardrooms and on shop floors, in small towns and big cities, there’s one common thread the zidd to succeed,” said Tata Teleservices senior vice-president of product and marketing Vishal Rally. “MSMEs are the key drivers of India’s economy, and at TTBS, we’re proud to fuel their growth with smart digital solutions.”
The films, the fire, the fight:
1. Tech Pioneers: IT MSMEs coding India’s future, proving that breakthrough innovation doesn’t always need plush offices just persistence.
2. Fintech Fixers: Financial inclusion warriors taking banking to Bharat’s unbanked corners, one digital leap at a time.
3. Manufacturing Mavericks: Made-in-India heroes delivering world-class goods to global markets from humble beginnings.
Through these stories, TTBS puts a spotlight on the very sectors it supports with its solutions whether it’s Smartflo Ucaas, secure cloud connectivity or scalable cybersecurity. The message? MSMEs don’t just survive, they scale, when given the right tools.
The campaign also comes at a time when MSMEs are more crucial than ever. Contributing significantly to India’s GDP and employment, they’re not just business units, they’re engines of economic inclusion and innovation. TTBS, by providing purpose-built digital tools, aims to bridge the tech gap and enable these businesses to thrive in an increasingly connected economy.
With “Zidd Hai To Jeet Hai”, TTBS isn’t just launching a campaign, it’s raising a toast to the tenacity of those who turn every ‘no’ into a new beginning. Because when India’s MSMEs bet on themselves, they’re not just dreaming big, they’re delivering bigger.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
