Brands
Peps Industries opens sleep-first concept store in Bengaluru, targets 50 new outlets by 2025
MUMBAI: In a city where hustle never sleeps, Peps Industries has made room for those who do. The country’s best-selling spring mattress brand flung open the doors of its latest experiential Great Sleep Store in Indiranagar, Bengaluru—a neighbourhood known more for bar crawls than bedtime rituals.
The new store aims to be more than just a mattress outlet. It invites customers to lie down, stretch out and get comfortable with sleep science. With interactive displays and hands-on consultations, Peps hopes to turn sleep shopping into something of a wellness intervention.
“At Peps, we’ve always believed that quality sleep is the cornerstone of a healthy and fulfilling life. Our mission has never just been about selling mattresses but it has been about redefining how India sleeps. With every Great Sleep Store we open, especially in lifestyle-forward areas like Indiranagar, we’re bringing that mission to life in more meaningful ways. This store is more than a retail space; it is a sleep experience center, where customers can truly understand what their body needs and explore scientifically designed solutions that support long-term wellness”, said Peps Industries MD Shankar Ramm.
Peps inaugurated the Indiranagar store with former corporator C.R. Lakshminarayan and The Little Dreamers franchise owner Anusha Shankar Ramm. The outlet showcases Peps’ premium spring mattress collection, engineered to enhance airflow, support spinal alignment, and boost durability—all of which the brand claims are crucial for restful sleep.
As part of its expansion blueprint, Peps has committed to opening 50 more outlets across India by the end of 2025. This follows a significant expansion in both online and offline retail footprints in FY 2024-25. The company has embraced a hybrid retail model, recognising that even in the digital age, some customers still prefer to feel the bounce before they buy.
From urban centres to tier two towns, Peps is betting on India’s growing awareness of sleep hygiene to fuel its growth. And if its experiential store format finds favour, bedtime may just become the next big frontier in lifestyle retail.
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Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
