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ITC Master Chef Creations fires up mutton mania with Jashn-e-Gosht and a Hindi cinema bite
MUMBAI: When a slow-cooked Kosha Mangsho meets the glamour of Sara Ali Khan and the lyrics of Raghav Chaitanya, you know it’s no ordinary food festival. ITC Master Chef Creations is back with its gourmet mutton carnival, Jashn-e-Gosht, bringing a heady mix of spice, screen and sizzle to the table.
The 45-day mutton festival begins 1 July and runs till 15 August across Bengaluru, Hyderabad, Chennai, Mumbai and Pune. ITC is offering its signature creations exclusively via Swiggy and Zomato. From Bihar’s Champaran Mutton to the fiery Punjabi Rogan Josh, the dishes echo regional pride, with each recipe steeped in hyperlocal culinary tradition and elevated to gourmet precision.
To add more masala, ITC Master Chef Creations has inked a deal with Anurag Basu’s upcoming film Metro…In Dino, becoming its ‘Official Gourmet Food Partner’. The film, a tale of four urban romances, hits theatres worldwide on 4 July.
The cast and crew, including Sara Ali Khan and Aditya Roy Kapur, kicked off the film’s promotions in Bengaluru at the ITC Green Centre. The actors rolled up their sleeves to whip up a few Jashn-e-Gosht recipes, while singers Raghav Chaitanya and Shashwat Singh serenaded the crowd in a live performance, stirring up as much applause as the aromas from the kitchen.
Speaking at the event, ITC Foods – Tech VP & business head Rohit Bhalla said, “With Jashn-E-Gosht, we aim to deliver not just authentic Indian mutton dishes, but also elevate everyday dining into a celebration through a gourmet lens. With this edition, we are much more excited as we take a step further by collaborating with Metro…In Dino, a film, that much like our food, captures the emotions and experiences across urban India. At ITC Master Chef Creations, our focus remains on building a brand and being committed to delivering dishes that resonates culinary integrity and turns everyday dining into something memorable”.
This marks a clever cross-serve of cultures — slow-simmered stories on screen and slow-cooked recipes on the plate. The event at the ITC Green Centre transformed into a pop-up film set meets gourmet kitchen, soaked in melody and mutton.
The Jashn-e-Gosht menu reflects the festival’s theme of timeless, authentic, and flavourful indulgence. And just like the film, it promises layers of complexity, familiar warmth, and surprises in every bite.
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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
