Madison Media Omega wins media mandate for Farmley

MUMBAI: Madison Media Omega, a unit of Madison World, has recently won the media mandate for Farmley for Tamil Nadu. Under this mandate, the agency will manage Farmley’s traditional media responsibilities, including Print, Radio, Cinema, Television and Outdoor.

Farmley, a wellness snack brand founded in 2017, is at the forefront of a new era of healthy indulgence—reimagining premium dry fruits, nuts, seeds and makhanas into innovative and flavourful snack options. This partnership comes at a pivotal moment as Farmley aims to light up Tamil Nadu with its vibrant snacking portfolio. By leveraging Madison’s deep media expertise and on-ground understanding of regional markets, this collaboration is set to unlock powerful visibility and accelerate Farmley’s growth in the South and beyond. Together, the two brands are poised to reach new heights- amplifying joyful snacking experiences across India.

Speaking on the win, Madison Media Omega Dinesh Rathod said, “We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”

Speaking about the agency’s appointment, Farmley head of marketing, Aman Gupta commented, “We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”

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