Brands
Good Flippin’ Burgers plays the K-card with Squid Game-inspired menu
MUMBAI: Good Flippin’ Burgers has entered the arena with a high-stakes culinary twist, launching ‘The Korean Krossover’, a limited-edition menu in partnership with Netflix India to celebrate the much-awaited finale of Squid Game Season 3.
The brand’s cheeky, flavour-first ethos finds new expression in this K-food drop, riding the Hallyu wave that’s sweeping India. From BTS beats to bingeable K-dramas, Korean culture is everywhere — and this tie-up flips that fandom into flavour.
Rolling out seven all-new menu items with names like Bean Korean, The Cheesy Oppa, and Chikkin Burger 456, the collection pays homage to Squid Game’s adrenaline-soaked universe, with a spicy wink. Think signature sauces, curated wraps, and sides like Korean Tender Bender and Kimchi Spiced Churros that bring the Seoul heat to the streets of India.
In a slick online-first strategy, the drop debuted exclusively on Swiggy for seven days. Each Krossover order came with Squid Game-style collectibles (think Ddakji, Marbles and Stackers), making the experience more than just a bite — it was a full-blown fandom fest. The collectibles are now making their way to dine-in outlets too.
Speaking on the launch, Good Flippin’ Burgers, co-founder Viren D’Silva said, “We’re seeing a massive spike in consumer demand for Korean-inspired flavours, both on menus and across cultures. From food delivery data to social chatter, it’s clear that people are actively seeking out these experiences. At Good Flippin’, we are responding to this wave with creativity and purpose. Our collaboration with Squid Game Season 3 gave us the perfect canvas to bring together food, fandom, and flavour in a way that feels fresh and relevant. The Korean Krossover is a cultural celebration, a true fan experience and above all, a love letter to the people who keep showing up for us.”
Available across all Good Flippin’ Burgers stores and major delivery platforms, The Korean Krossover is not just another menu, it’s a flavour-fuelled celebration of pop culture, served with a generous side of drama.
Since its Bandra beginnings in 2019, Good Flippin’ has scaled up to 60 stores across India, including Mumbai, Delhi, Pune, Bengaluru and Hyderabad. But with its latest pop-culture x palate crossover, the brand proves it’s more than a QSR — it’s a mood, a movement, and a masterclass in turning fandom into food.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
