iWorld
Prime Video strikes deal with France Télévisions as streamers forge unlikely alliances
PARIS: Streaming is making for some unlikely bedfellows. After Netflix’s recent tie-up to carry TF1’s linear channels in France, Amazon Prime Video has now inked a landmark pact with France Télévisions. The move brings the public broadcaster’s full arsenal of content—France 2, France 3, France 4, France 5 and France Info—onto Prime Video in France, available to all subscribers.
The partnership opens up access to preview and replay programming, exclusive content and marquee events including the Tour de France, Women’s Euro, Women’s Rugby World Cup, plus drama, docs, entertainment, kids shows and rolling news.
“With this unprecedented distribution method, our group is taking a historic step toward strengthening the visibility of its public service offering,” said France Télévisions president & CEO Delphine Ernotte Cunci. “It allows audiences to rediscover the richness of france.tv in new digital environments.”
“Following Max, Paramount+, Ciné+OCS, Universal+ and MGM+, alongside 43 additional channels, we are delighted to have reached this agreement and to be able to make France Télévisions’ extensive catalog available to all our Prime customers in France,” added Prime Video France general manager Christophe Deguine. “We are constantly looking for new ways to expand the quality content offering to our customers and confirm Prime Video as the number one entertainment destination
As streamers across the globe cosy up to traditional broadcasters, eyes now turn to India. Netflix is already showing Sony’s evergreen cop drama CID.; JioHotstar is the home of HBO, Peacock and other global players.
Could a wider wave of streamer-broadcaster tie-ups be on the cards with Netflix, JioHotstar, Z5, SonyLiv or Prime? Watch this space.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
