Digital
To The New scores a hat-trick as Prime Video’s preferred partner for 2025
MUMBAI: To The New has once again made the cut as Prime Video Preferred Fulfillment Vendor (PFV) for 2025, proving it knows exactly how to package, polish, and push pixels to perfection.
For the third year running, the digital technology services firm has been handpicked by Amazon Prime Video as part of its global PFV roster, a tightly curated club of partners trusted to handle the heavy lifting of content delivery, localisation, and OTT-ready packaging.
“TO THE NEW has consistently demonstrated a deep understanding of our content fulfillment requirements,” said Prime Video & Amazon Studios head of global media vendor services, Paul Nguyen. “Their ability to deliver with accuracy, speed, and alignment to our standards has made them a valued partner in our global operations. Their continued recognition in our PFV program reflects our ongoing collaboration and their focus on meeting Prime Video’s expectations.”
“We are pleased to continue our partnership with Amazon Prime Video as a Preferred Fulfillment Vendor,” said To The New co-founder & CEO, Narinder Kumar. “This recognition is a testament to our team’s deep domain expertise and our unwavering commitment to helping content creators and studios deliver exceptional viewing experiences to global audiences.”
In the streaming world, where one glitch can trigger mass exits, consistency is currency. To The New brings both blending deep domain expertise with slick, automated workflows that keep content flowing fast, secure, and studio-grade.
With marquee clients across media and entertainment, the firm has quietly become a behind-the-scenes juggernaut, ensuring your next binge-watch lands glitch-free and grammatically correct.
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
