Brands
Vim celebrates India’s cleanest cities with sparkling tribute and floor cleaner discounts
MUMBAI: Hindustan Unilever’s home care brand Vim has rolled out a spirited, city-specific campaign to honour the winners of Swachh Survekshan 2024–25—India’s largest cleanliness survey spearheaded by the ministry of housing and urban affairs. As a nod to the residents of the nation’s cleanest cities, HUL is offering exclusive discounts on its Vim Ultrapro Floor Cleaner range—reinforcing its message that cleanliness begins at home.
Now in its 10th year, Swachh Survekshan has become a national benchmark for urban hygiene and sanitation. In this year’s edition, Indore, Navi Mumbai, and Surat clinched the top ranks in the premier Super Swachh League, while cities like Ahmedabad, Bhopal, and Lucknow were spotlighted as rising stars. Prayagraj earned special praise for its sanitation efforts during the Mahakumbh. A total of 43 national awards were conferred.
Vim’s hyperlocal campaign targets these winning cities with outdoor hoardings, local radio integrations, and hyperlocal influencer content. More than just a promotional push, the initiative is a celebration of civic pride and a bid to trigger sustained behavioural change around cleanliness—both inside homes and across communities.
HUL home care general manager Srinandan Sundaram said, “Cleanliness has long been woven into the fabric of our culture, and Vim proudly stands by this enduring value. Along these lines, Vim has recently gone beyond dishwash and launched Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives- which offers deep cleaning and enhanced performance. This campaign reflects our conviction that the path to cleaner cities starts from building the culture of cleanliness & we are celebrating the people from the winning cities for exhibiting the same. By echoing the spirit of Swachh Survekshan, we hope to inspire citizens to embrace cleanliness as a daily habit—and as a shared responsibility that strengthens our communities.”
The campaign also doubles as a spotlight for Vim’s newly launched Ultrapro Floor Cleaner range, which features patented biodegradable polymer technology and probiotic actives. The product promises 100 per cent stain removal, deep cleaning, and exotic fragrances that last up to four hours—a technological upgrade aimed at India’s evolving home hygiene needs.
With this initiative, HUL strengthens its alignment with national cleanliness drives, seamlessly connecting personal hygiene with civic responsibility—one mop at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
