MAM
BC Web Wise & Pentonic partner to unveil ‘The Great Indian Art Fair’
Mumbai: BC Web Wise, a digital marketing agency, has unveiled its latest project for the pen brand Pentonic – The Great Indian Art Fair. The vibrant fair aims to unite artists, creators, and enthusiasts in a shared appreciation of the diverse artistic expressions that define the country, all using Pentonic’s range of pens as their tool of choice.
In partnership with Pentonic, BC Web Wise has brought its strategic creativity and digital expertise to curate an unforgettable experience that transcends the ordinary. The Great Indian Art Fair will feature a range of exhibitions, workshops, and live art sessions, all aimed at showcasing the depth and diversity of Indian art – from time-honored classics to contemporary creations.
“The Great Indian Art Fair is more than just an event,” explained BC Web Wise senior creative director Yorick Pinto. “It’s a movement that ignites a uniquely Indian spirit of creativity within everyone.”
“The Great Indian Art Fair is a tribute to the incredible diversity of Indian art and culture,” said Linc Ltd assistant marketing manager Mayank Sagar, “We invite everyone to join this journey as we celebrate the boundless potential of our nation’s artists.”
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
