iWorld
Kevin Vaz honoured as the Media Person of the Year at the 12th IAA Leadership Awards 2025
MUMBAI: The 12th edition of the IAA Leadership Awards, held in Mumbai last evening, celebrated excellence across marketing, advertising, and media with Kevin Vaz, CEO – Entertainment, JioStar, receiving the coveted Media Person of the Year title. Organised by the International Advertising Association (IAA) India Chapter, the awards honour individuals whose leadership, creativity, and vision have left a lasting impact on the industry.
“I’m truly humbled and grateful to receive this recognition. It’s a special moment for me, especially as I complete close to 30 years in this industry that I’ve quite literally grown up with. A heartfelt thank you to the International Advertising Association for this honour. IAA has always championed excellence and innovation across our industry and I’m proud to be recognised by an organisation that has played such an important role in shaping the media and marketing landscape.” said Kevin Vaz on receiving the award.
With nearly three decades of experience in the Media & Entertainment sector, Kevin has been instrumental in driving growth, strategic expansion, and innovation across television, OTT, and films. At JioStar, he leads the entertainment business for both the network and JioHotstar, scaling revenues, expanding market share, and integrating content creation with monetisation. His career spans leadership roles at Star India, Viacom18 and Disney Star, where he launched and shaped language markets, and spearheaded industry-first strategies.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
