iWorld
Bigg Boss Malayalam Season 7 records biggest season opening ever on JioHotstar
MUMBAI: Bigg Boss Malayalam Season 7 has recorded a phenomenal opening on JioHotstar, setting the tone for a blockbuster season ahead. Hosted by the ever-charismatic Mohanlal, the launch weekend delivered high-octane drama, unmissable moments, and immersive interactive offerings that kept fans hooked. The season’s opening clocked an impressive 12.6 crore minutes of cumulative watch time—a remarkable 225 per cent surge over previous seasons.
JioHotstar has elevated the Bigg Boss Malayalam S7 experience with a suite of interactive features including live chats, polls, and exclusive behind-the-scenes access, creating a truly immersive experience for the viewers. With the 24×7 live feed and dedicated Fanzone, fans can stay connected and participate in every moment. Interactive gamification has driven unprecedented audience participation, boosting the show’s reach—a testament to its enduring popularity and the platform’s reach.
Commenting on the record-breaking start, JioStar head of cluster, entertainment (South) Krishnan Kutty said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210 per cent viewership compared to previous two seasons, underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show doubling down on the reach/viewers compared to previous two years. We look forward to building on this momentum as the season progresses.”
Connected TV contributed nearly 30 per cent of Bigg Boss Malayalam S7 opening watchtime – a 154 per cent surge over the previous two seasons highlighting a shift in audience preference toward immersive, large-screen viewing experiences.
Bigg Boss Malayalam Season 7 is presented by MyG Digital; co-presented by Berger Paints and Healthy Grocer; co-powered by Sunrich Refined Sunflower Oil, and MYK Laticrete. Other sponsors include Regal Jewellers, Merino Laminates as Special Partners; Dazzler Etertna as Beauty Partner and Cera as Associate Sponsor.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
