eNews
Music licensing firm Broma 16 taps Indian veteran to crack subcontinent gold rush
MUMBAI: Broma 16, a Dutch music licensing outfit, has hired Sunnyy Vyas from India’s streaming wars to spearhead its assault on the subcontinent’s booming digital music market. The Amsterdam-based firm, which specialises in maximising royalty collections online, appointed Vyas as head of India as it seeks to capitalise on the country’s explosive streaming growth.
Vyas arrives with battle scars from 19 years in India’s cutthroat music and broadcasting industry. Most recently, he served as head of Wynk Studio at Airtel Digital, where he shepherded community engagement and podcast distribution for the telecom giant’s music platform. Before that, he led music promotions for ByteDance’s original content push and founded Music Plus, billed as India’s first dedicated music business portal.
The appointment comes as international music companies scramble for a slice of India’s digital pie. With smartphone penetration soaring and data costs plummeting, the country has become a critical battleground for streaming supremacy.
Vyas cut his teeth in traditional radio, working his way up from radio jockey at Radio City to cluster manager at Radio One, where he managed celebrity campaigns across four cities. His early career included stints as programming head at 94.3 MY FM in Nagpur, where he helmed an eight-strong team and chased ratings gold.
The new hire will debut Broma 16’s Indian ambitions at All About Music in Mumbai later this month, where the company’s team will court potential partners and clients. For a firm with just 11 to 50 employees, landing a market veteran of Vyas’s calibre signals serious intent in a region where rights management remains fragmented and undermonetised.
Whether Broma 16 can navigate India’s labyrinthine music licensing landscape remains to be seen, but with Vyas at the helm, it has secured a guide who knows where the bodies are buried.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
