Ad Campaigns
UPL honours India’s unsung heroes this Independence Day with a special film ‘Jai Jawan, Jai Kisan’
MUMBAI: This Independence Day, UPL spotlights two of the nation’s strongest pillars –the farmer and the soldier – with the launch of ‘Jai Jawan, Jai Kisan’, an evocative short film released in eight languages.
The film draws a compelling parallel between two unsung heroes – one guarding our borders, the other safeguarding our food supply. It underscores their shared commitment to nation-building and the equal respect they deserve.
‘Jai Jawan, Jai Kisan’ forms a powerful chapter in UPL’s year-long storytelling initiative, ‘Atoot Vishwas Ki Kahaniya’ – a monthly video series that celebrates the unwavering trust and deep-rooted relationships within India’s farming communities. Hosted on the dedicated YouTube channel Mitti Ke Rishtey – A UPL Initiative, the series brings to life authentic and heartfelt stories of farmers who embody resilience, community spirit, and an enduring bond with SAAF, one of India’s most trusted fungicides. Through these narratives, UPL pays tribute to the everyday heroes who nurture farmlands and safeguard livelihoods, reinforcing the values that keep our nation growing strong.
Commenting on the initiative, UPL SAS CEO Ashish Dobhal said, “At UPL, farmers are at the core of our mission. They are not just stakeholders – they are our partners in progress. This Independence Day, through ‘Jai Jawan, Jai Kisan,’ we extend our gratitude to another pillar of our nation – the soldier. Both protect India in their own profound ways, and this film is our tribute to their shared spirit of service and sacrifice.”
Since its launch, SAAF has been more than just a crop protection solution – it has been a symbol of trust in the fields. By helping farmers combat fungal diseases in crops and safeguard their harvests, SAAF® has played a vital role in securing rural livelihoods. ‘Atoot Vishwas Ki Kahaniya’ captures these connections, spotlighting not only farmers but also retail partners who have helped make SAAF a household name across India’s heartland.
The campaign, which began in April 2025 and runs through March 2026, will feature 12 short films in total. Five films have already been released, each capturing real-life farmer experiences and exploring powerful themes of trust, family bonds, and journeys of success. With ‘Jai Jawan, Jai Kisan’ now live, six more films will follow – continuing UPL’s celebration of India’s agricultural spirit and reaffirming its commitment to empowering farming communities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
