Brands
Tata Motors brings Kerala together this Onam with exciting products and great benefits
MUMBAI: Tata Motors launched its exclusive Onam offers campaign for the state of Kerala. Valid from 25 July to 30 September 2025, the Company is offering special benefits up to 2, 00,000 on Passenger and Electric vehicles with priority deliveries as a part of Onam bookings. Enhancing the festive spirit, Tata Motors has also introduced flexible and value-rich financial plans in partnership with leading institutions. Customers can now avail Balloon Schemes – enabling low initial EMIs for easier upgrades, Step-Up Schemes that provide progressive EMIs tuned to income raises for ease of payment and Low EMI Scheme offering just ₹100 per lakh EMI for the first 3 months. Moreover, EV customers can also avail 6-month financing for accessories, extended warranty, AMC, and servicing, making EV ownership even more accessible.
Celebrating the festivities across the state, the Company launched a new regional campaign – “Kerala comes together with Tata Motors’. Deeply rooted in local sentiment and cultural understanding, the campaign thoughtfully portrays the meaningful moments that culminate in the Onam festivities. Central to this narrative is the iconic Malayalam track “Nada Nada” by Avial— an enduring and cherished song in Kerala, whose uplifting melody and message to “keep moving forward” resonate deeply with the spirit of Onam.
Enhancing the festive fervor in Kerala, Tata Passenger Electric Mobility Ltd., chief commercial officer, Vivek Srivatsa said, “Kerala has always been a vital market for Tata Motors and holds special significance for the Tata Group. Onam is the most important festival for our customers here, and we are committed to making this celebration even more meaningful. This year’s festive campaign is designed to enhance the overall buying experience with attractive cash offers, easy financing options, and priority deliveries—ensuring a delightful journey for our customers.
In line with our commitment to seamless ownership, Tata Motors has expanded its service network across Kerala, now boasting 622 passenger vehicle bays in 83 workshops, a dedicated EV battery repair centre, training facilities, and 5 Tata.ev stores. We believe these initiatives, coupled with our heartfelt campaign, will bring added joy to the season and strengthen our emotional bond with our customers.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
