Ad Campaigns
Davaindia rolls out pan-India ‘#CareForAll’ shelters and emergency
MUMBAI: Zota Healthcare has a retail business called Davaindia, which has been running its #CareForAllcampaign – a community-based shelter and medical response to help with humane care for stray animals throughout the country. As part of this campaign, Davaindia has been systematically establishing outdoor low-cost, weather-proof enclosures that double as feeding stations outside its COCO stores, providing safe areas for community dogs while ensuring they are fed, cared for, and protected from weather extremities. The #CareForAll campaign also partners and works closely with veterinary practitioners, and NGOs focused on animal-welfare to provide humane uptake, vaccination, sterilisation, and sheltering for animals needing long-term shelter. Building on this well-established network and consistent and successful model, #CareForAll is currently embarking on significant scaling in light of the recent order of the Supreme Court of India that ordered no stray dogs remain in Delhi-NCR within eight weeks, with a planned humane approach to adaptation and shelter guarantee.
Experts and civic authorities caution that acting in large numbers without proper planning can result in public health and welfare issues from outbreaks of disease to what ecologists refer to as the “vacuum effect,” whereby territorial, vaccinated dogs will be removed and unvaccinated, potentially more aggressive animals will enter the cleared space. Davaindia states that its programme provides a sheltering model with immediate action, mass vaccinations, and sterilisation in specific areas so communities will be safer humanely.
Talking on behalf of DavaIndia, Healthcare group CEO Dr.Sujit Paul stated that “Neutering and spaying of dogs is the only sustainable method of mitigating litter at the source — and that, if undertaken in a systemic manner, the communities will be stabilised in a decade, with spay/neuter averages of aprox ₹1000–₹2000 per animal being small costs relative to the human and animal suffering we are preventing. India lacks shelter infrastructure to humanely house millions of stray animals, which is why DavaIndia is trying to address the issue with a community shelter operation at company stores and mass vaccination campaigns. We must also avoid the vacuum effect — i.e. removing territorial attendant to unvaccinated dogs to occupy their territory creating exposure to zoonotic outbreaks of leptospirosis, mange, parvovirus, etc. During visits to South Africa (content that supports community based sheltering in pet food stores) and Georgia (rural community program) I observed radio/RFID tagging and also willing to pilot microchipping and RFID linkage with municipal records whenever possible (to improve accountability and follow up care)”.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
