MAM
Shaadi shopping hits jackpot as Omaxe Chowk gifts Rs 1.5 crore house
MUMBAI: Who said wedding shopping only lightens the wallet? This season at Chandni Chowk, it might just hand you the keys to a Rs 1.5 crore dream home. Omaxe Chowk has rolled out its one-of-a-kind retail extravaganza Shaadi ka Mota Shagun making bridal trousseau shopping feel more like a game show. Starting 16 August and running for five months, shoppers will get more than bangles and bandhgalas; they stand a chance to win a house worth Rs 1.5 crore, a luxury car, two bikes, travel packages, jewellery, and daily to monthly rewards.
The timing is as grand as the giveaways. India’s wedding industry, the second largest in the world, hit a whopping US 57.1 billion dollars (Rs 4.74 trillion) in 2023, growing 26.4 per cent year-on-year, according to IBEF. With nearly every sector from fashion and décor to jewellery and automobiles woven into the shaadi economy, Chandni Chowk has always been the bustling epicentre. Now, Omaxe Chowk is taking the tradition into overdrive by fusing heritage with plush retail infrastructure and digital flair.
Omaxe Group executive director, Jatin Goel summed it up: “Indian weddings are not just personal milestones but cultural events that drive one of the world’s largest wedding markets. With Shaadi ka Mota Shagun, we’re going beyond discounts, giving shoppers the chance to win prizes as grand as their celebrations.”
From daily shopping vouchers to life-changing jackpots, the campaign ensures that every swipe of the card or exchange of cash could come with more than just shopping bags it could come with a set of keys, a flight ticket, or even a luxury ride home. For brides, grooms, and families alike, Chandni Chowk isn’t just where wedding dreams are stitched; it’s where fortunes may now be won.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
