MAM
Yubi Group unifies Corpository and Finfort under new Identity: Accumn
Mumbai: Yubi Group is pleased to announce the rebranding of Corpository and FinFort under a new identity: Accumn. This strategic development is a significant advancement in Yubi’s mission to create a comprehensive AI-ML first credit decisioning platform. Corpository, acquired by Yubi in April 2022, has been pivotal in delivering advanced credit evaluation and monitoring solutions, particularly within corporate lending. Following the acquisition of FinFort in May 2023, which expanded its capabilities into retail credit assessment, Yubi has addressed the increasingly complex demands of credit managers. Now, under the new brand Accumn, these capabilities are fully integrated, providing a robust, full-stack platform that enhances every facet of the credit decisioning process.
Accumn, the new unified platform under Yubi Group, is set to provide a comprehensive solution for all credit decisioning needs. The platform covers the entire debt lifecycle, offering capabilities in five key areas: credit evaluation, credit process automation, end-to-end integration, AI-driven credit decisioning, and credit monitoring. By leveraging generative AI, Accumn delivers precise and efficient credit decisions, along with robust monitoring, ensuring a seamless approach to managing credit processes. This platform is designed to help businesses streamline financial management and mitigate risks with greater accuracy and efficiency.
Corpository the co-founder & CEO Aniket Shah will lead Accumn as its CEO. Shah, who has been instrumental in driving Corpository’s growth and innovation, stated, “Accumn is designed to meet the critical need for precise, unbiased, and data-driven credit decisioning. In today’s financial environment, the challenge lies in accessing data and effectively synthesizing and applying it to make objective and fair lending decisions. Accumn leverages cutting-edge machine learning (ML) and artificial intelligence (AI) technologies to empower credit managers with sophisticated tools that improve the accuracy and transparency of every decision. This strategic shift from data management to advanced decisioning products reflects Yubi Group’s commitment to leading innovation in financial services. By bringing together the strengths of Corpository and FinFort, Accumn is positioned to become India’s most advanced AI-first credit decisioning platform.”
On the rebrand, Yubi Group chief marketing officer Karanpreet Bindra said, “The brand name Accumn is derived from and is a celebration of the ‘acumen,’ prudence, and astute judgment displayed by the credit underwriting and monitoring community daily. Accumn as a brand stands at the unique intersection of human intelligence, data, and artificial intelligence, designed to supercharge the decision-making capabilities of the perfectionist underwriter. Acumen’s brand identity reflects the brand promise of enabling precision in every decision and being the pioneer of bringing AI tech to real-life use cases while operating within and supplementing the larger brand architecture of Yubi.”
Financially, Corpository saw a 400 per cent Y-o-Y growth in revenue in FY24. With the new brand, Accumn is expected to be a major revenue driver for Yubi Group, with projected revenues increasing by 2x in FY25. This growth trajectory underscores the value Accumn brings to Yubi’s portfolio, aligning with the group’s vision of becoming a global credit decisioning market leader.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
