MAM
Hero MotoCorp appoints Latika Taneja to lead communications, corporate affairs and CSR
MUMBAI: Hero MotoCorp has strengthened its leadership bench with the appointment of Latika Taneja as head of corporate communications, corporate affairs and CSR. In her new role, she will be responsible for shaping the company’s brand narrative, deepening stakeholder trust and advancing its agenda of purposeful and sustainable growth.
Taneja brings more than two decades of experience in building reputations for multinational corporations across energy, financial services, technology and insurance. She joins Hero MotoCorp from Shell, where she spent over three years leading corporate relations across government affairs, communications and sustainability. Prior to that, she held senior mandates at Mastercard, including director of public policy and government relations for South Asia and head of corporate communications.
Her earlier career spans stints at DuPont, where she managed external and leadership communications across South Asia; Alcatel-Lucent India, where she developed integrated marketing campaigns; and MetLife, where she ran corporate communications for India. She began her career at Genesis Burson-Marsteller, supporting clients on insurance and financial services.
Hero MotoCorp said Taneja’s appointment reflects the company’s sharpened focus on long-term value creation, stronger governance and broader stakeholder engagement as the mobility sector undergoes rapid transformation.
Known for her passion for policy, partnerships and sustainability, Taneja has consistently worked at the intersection of communications, corporate affairs and social responsibility. Her remit at Hero MotoCorp will include aligning the brand’s voice with its strategy for an evolving global mobility ecosystem, while reinforcing its reputation with regulators, partners and customers.
The company added that her leadership will play a critical role in energising its ESG commitments, strengthening corporate responsibility initiatives and amplifying Hero MotoCorp’s global brand positioning.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
