MAM
Game for exports Winzo, SEPC join hands to power Made in India gaming
MUMBAI: India’s gaming industry just scored a big power-up. The Services Export Promotion Council (SEPC) and Winzo, the country’s largest social gaming platform, have inked a three-year MoU to catapult “Made in India” games onto the global stage.
With India already accounting for 20 per cent of the world’s gaming user base and 15.1 per cent of all global app downloads, the partnership is designed to strengthen India’s claim on the 300 billion dollars global gaming market. The sector, which attracted USD 3 billion in FDI over the last five years, is home to 1,888 gaming startups and is projected to grow from 3.7 billion dollars in 2024 to USD 9.1 billion dollars by 2029, clocking a 19.6 per cent CAGR.
As part of the tie-up, Winzo will showcase Indian developers and their IP at Gamescom, Germany, this month Europe’s largest gaming expo before taking them to other global events. The initiative aims to connect Indian talent with publishers, investors, and industry leaders, opening fresh avenues for international collaboration.
The MoU also promises to address persistent ecosystem hurdles like startup incubation, funding, monetisation, and talent development, while scaling Winzo’s Bharat Tech Triumph programme, which has previously spotlighted Indian developers at GDC, Gamescom LATAM, and Startup Mahakumbh.
A cornerstone of the alliance is Winzo’s Global Centre of Excellence (GCoE), set up with DPIIT, to champion Indian gaming IP worldwide. The focus: protecting IP, attracting more FDI, and building a skilling pipeline for developers, influencers, innovators, and students fuelling India’s creator economy and new-age jobs.
“This initiative will have a profound impact on game developers, empowering them with new opportunities and a global platform,” said SEPC Chairman Karan Rathore. Winzo co-founder Saumya Singh Rathore added, “The socio-economic potential of online gaming can create multifold opportunities for skilling, jobs, and IP exports, supporting India’s journey to a 5 trillion dollars economy.”
With prime minister Modi’s Atmanirbhar Bharat vision as backdrop, this first-of-its-kind national-level collaboration seeks nothing less than securing India’s rightful 20 per cent share of the global gaming industry matching its user strength with export muscle.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
