MAM
AI on reel duty as Studio Blo crafts Emirates NBD ads with human touch
MUMBAI: When the camera says “AI-ction,” you don’t expect it to tug at your heartstrings. Yet Studio Blo’s latest campaign for Emirates NBD proves that artificial intelligence can roll out films that feel anything but artificial. The next-gen content studio has unveiled three fully AI-generated ads for the MENAT banking giant, each scripted by Liwa.Content Driven and realised entirely within Studio Blo’s proprietary AI pipeline. But instead of flashy montages, the films weave cinematic narratives with human warmth.
One of the campaign’s centrepieces is a business banking story about entrepreneurs finding strength in personalised support and remote convenience. The other two are hard-hitting anti-fraud PSAs that use a domino-effect metaphor reminding viewers that ignoring scams doesn’t stop them, it only leaves the next person vulnerable.
Behind the tech sheen is an insistence on old-school craft. “Making a bad film was always easy. So is it with AI,” quipped Studio Blo co-founder and CEO Dipankar Mukherjee. “If you don’t invest in the human craft, the machine will end up making something mediocre.” He credited the production designers, cinematographers, and directors who elevated the campaign.
Liwa.Content Driven director Sagar Rege added that the aim was not to dazzle but to move: “Most AI films today are montages. With these ads, we wanted to push the technology to tell a story.”
Studio Blo itself is built on a marriage of filmmaking veterans alumni of DNeg and MPC and AI-first workflows. Its client list already boasts Warner Music, YRF Films, Dentsu, and Nykaa. With Emirates NBD, the studio signals a future where AI isn’t replacing creativity but collaborating with it helping brands tell smarter, faster, and infinitely ambitious stories.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
