MAM
Triooh makes a big splash with 150-site debut campaign across India
MUMBAI: When it comes to making a first impression, Triooh went straight for the skyline. The new-age out-of-home (OOH) advertising agency has burst onto the scene with a 16-day mega campaign across 150 plus high-impact sites, executed for a leading global messenger app. The campaign spanned some of India’s busiest hubs Delhi NCR, Lucknow, Patna, Mumbai, Pune, Chandigarh Tri-City, and Jaipur ensuring pan-India buzz and visibility. By rolling out the campaign simultaneously across these cities, Triooh made sure the brand didn’t just show up but showed up everywhere.
True to its promise of blending creativity with technology, Triooh powered the rollout with a live campaign dashboard integrated into its in-house monitoring app. This gave the client real-time access to daily site images and audience analytics across all 150 plus locations making performance tracking as transparent as the billboards themselves.
“Launching with a high-impact campaign for a large messenger app marked a dream start for us,” said Triooh CEO & co-founder Anuj Bhandari. “We received a simple but powerful brief: deliver scale and consistency across multiple cities. With our tech-first, transparent approach, we were able to meet the objective and reinforce client trust through tools like customised live-reporting dashboards.”
The campaign’s scale and execution underline Triooh’s ability to balance reach with efficiency, while raising the bar for accountability in India’s fiercely competitive OOH sector. For a debut, the agency didn’t just step into the limelight, it practically owned it.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
