e-commerce
Flipkart strikes the right chord with 10-minute Ganesh Chaturthi delivery
MUMBAI: When devotion meets delivery, even an Aarti can arrive in ten minutes. Flipkart Minutes, the quick commerce arm of Flipkart, struck a festive note this Ganesh Chaturthi with a digital-first campaign that blended tradition, rhythm, and rapid service. The centrepiece was a film created with FCB Kinnect, where the Ganesh Aarti was reimagined without lyrics replaced instead by the everyday symphony of claps, utensil taps, and beats. The creative twist showed how simple, familiar sounds can evoke connection and devotion, even outside a temple setting.
But Flipkart didn’t just stop at the screen. Between 27 August and 6 September, the platform offered 10-minute prasad delivery from Siddhivinayak temple in Mumbai and Shrimant Dagdusheth temple in Pune, available at a nominal cost alongside regular orders. Devotees also found rapid mobile charging stations set up in high-footfall areas to keep the celebrations powered through long processions and pandal visits.
Adding a playful touch, complimentary manjiras traditional percussion instruments were tucked into select orders in Mumbai on the festival’s first day, echoing the campaign’s musical theme. By weaving together prasad, percussion, and practical convenience, Flipkart Minutes positioned itself as more than just a service, it became a seamless part of the celebration.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
