Ad Campaigns
DBS Bank India’s ‘Trust Your Spark’ campaign celebrates 30 years in India
Mumbai: DBS Bank India has launched its new brand campaign, “Trust Your Spark,” celebrating 30 years as a trusted partner in India. The campaign emphasises that everyone has a unique spark—a driving force that empowers them to pursue their dreams with courage.
DBS Bank India showcases real-life stories of customers, employees, and purpose-driven businesses like Haqdarshak, supported by the DBS Foundation. These stories illustrate how individuals overcame challenges and achieved success by believing in themselves, with DBS as their banking partner. This aligns with DBS’s brand promise to “Live More, Bank Less.” The campaign features outdoor advertisements across 20 cities in India and engaging content on social media and internal platforms.
DBS Bank India’s managing director and head of group strategic marketing and communications, Azmat Habibulla said, “Our ‘Trust Your Spark’ campaign aims to inspire people to believe in themselves and pursue their dreams, knowing they have a trusted partner like DBS. We celebrate those who believe in themselves and their vision, making a positive impact. As we mark our 30 years in India and 10 years of the DBS Foundation, we are proud to support the growth of our customers across the country.”
To commemorate its 30 anniversary in India, DBS has launched the “India-Singapore Connect” initiative with CNBC-TV18. This initiative brings together leaders from government, business, and academia to discuss trade, investment, innovation, technology, sustainable development, and cross-cultural interests.
Earlier this year, DBS Bank India sponsored the documentary Netaji Subhas Chandra Bose: A Singapore Saga, celebrating Bose’s legacy and his role in the Azad Hind movement from Singapore. DBS was also the exclusive banking partner for ‘Srikanth,’ a biopic about the inspiring journey of visually impaired industrialist Srikanth Bolla, embodying the message of “Trust Your Spark.” Additionally, the bank supports young badminton stars like Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand, potential stars of tomorrow.
DBS introduced the industry-first online mini-series DBS Sparks, inspired by true stories. The series follows young bankers as they navigate their work and personal lives, challenging the status quo and making a real impact, supporting DBS’s quest to be the best bank for a better world.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
