MAM
Madison logs into digital future with Vivek Das as chief digital officer
MUMBAI: When the digital world calls, Madison Media answers with a double click and its newest hire is set to hit refresh on the agency’s future. Madison Media, part of Madison World, has roped in Vivek Das as chief digital officer, a role in which he will report to Ajit Varghese, partner and group CEO, Madison Media and OOH. With more than 20 years of experience spanning entrepreneurship, integrated media, and digital transformation, Das is no stranger to reshaping how brands connect with audiences.
Most recently, he was on the India leadership team at Essencemedia.com, where he helmed Google India and Southeast Asia WPP’s second-largest account globally. His résumé also features leadership stints at Mindshare and VML (formerly Wunderman), besides a CEO turn at Foxymoron. Beyond the boardroom, he mentors LGBTQIA+ professionals and startup founders, reflecting a commitment to inclusivity and new-age entrepreneurship.
Welcoming him aboard, Varghese noted, “Vivek joins us at a pivotal time… At Madison, we are building an AI-first planning framework and embedding digital-first thinking into everything we do. His rich experience makes him the perfect leader to accelerate this journey.”
Das added his own perspective: “I am thrilled to join Madison at a time of great opportunity and change… In the era of platforms, LLMs, and Artificial Intelligence, I look forward to strengthening Madison’s leadership in new media and enhancing the value we bring to clients and the industry.”
For Madison, this appointment isn’t just about filling a role, it’s about future-proofing its position in a market where AI, creativity, and consumer-first strategies are rewriting the playbook
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
